As part of this year’s Google I/O keynote event, the company officially announced Android Go. It’s a new endeavor by Google to launch budget-friendly Android smartphones for developing markets.
Sound’s familiar right? A few years ago, Google launched a similar effort with Android One. However, it has not seen much success in terms of sales of new and cheap devices to those targeted markets. The new Android Go platform looks like it has many of the similar goals as the older Android One, but with hopefully some improvements that will allow Google to have a better chance getting more smartphone market share.
Google focused on devices with very low specs, users with limited connectivity and multilingual capabilities. And it can run on devices with less than 1GB of memory. The Play Store is going to highlight apps that can run on these lower budget devices.
These apps should be less than 10MB, work well when you’re not connected to the internet and support devices with slow systems-on-a-chip and little RAM.
An example of such an app is YouTube Go. When running on an Android Go smartphone, the app will let users see preview frames of any video they want. The app also supports the selection of video quality of any video before streaming begins. Perhaps the biggest feature for YouTube Go is that it will allow users to download videos for offline viewing later if they are near a Wi-Fi connection. This feature is available already for paid YouTube Red subscribers, but it will be a free feature for the YouTube Go app and Android Go phones.
image courtesy:Google Images
The Play Store in Android Go will also feature apps made specifically for power and data consumption. In fact, data management is a big feature for the OS, and owners of an Android Go phone will be able to check out data usage directly on their notification settings panel.
There’s a lot we don’t know yet about Android Go, but it’s a safe say that India will be a prime target for the platform. The only thing we do know is that Google is targeting a 2018 launch for Android Go, so there will clearly be a lot more announcements and app developers might get developer preview on that front over the next several months stay tuned.