A customer relationship management system can be a powerful tool in your marketing armoury. By recording your customer’s product likes and dislikes, their spending patterns and even their location, age and gender, CRM software enables you to build up a detailed picture of their tastes, needs and buying habits.
This in turn enables you to segment your customer base into groups of buyers with different tastes or budgets. You can identify your most profitable customers, for example, or promising prospects, and target them with marketing messages and offers devised just for them. If the message – and its timing – is right, you could improve your sales conversion rates considerably.